Doritos: Crash the Super Bowl

Moab, Utah, with its epic desert landscapes and towering cliffs, was the perfect backdrop for our Doritos Crash the Super Bowl commercial. We wanted to make something visually striking and bold, so we took advantage of Moab’s rugged terrain and pushed the boundaries by incorporating BASE jumping, a high-adrenaline sport rarely seen in commercials. Capturing the thrill of the jump while maintaining the comedic tone of a great Doritos ad required expert coordination, precise timing, and dynamic cinematography. The result? A fast-paced, high-energy spot that blends extreme action with humor, all set against one of the most breathtaking locations on earth. Watch our entry here or on YouTube.