fly human fly // hoka
HOKA approached us to create a commercial spot featuring their athlete Allie Mac, who is a professional and accomplished ultra runner as well as a BASE jumper. Filmed over two days in Moab, Utah the video highlights how Allie pushes her limits and explores her inner self in the stunning desert landscapes.
stills
Featuring: Allie Mac
Directed and Produced by Max Haimowitz & Allie Mac
Cinematography/Sound Design/Editing: Max Haimowitz
Aerial Camera Operator: Parker Theuson