plant powered //
nadamoo!
produced in collaboration with Hidden Woods Media
Nadamoo! is a leading dairy-free company and pioneer in advocating a plant-based lifestyle for health and environmental benefits. We created the platform, ‘the plant powered mission’, as an awareness campaign to help provide a resource for a plant-based and dairy-free lifestyle. To kick off the campaign, we sponsored athlete, Robbie Balenger, in his effort to complete a 3,175-mile transcontinental run starting from Huntington Beach, CA and ending in Central Park, NYC. In the end, Robbie traversed 14 states moving an average of 43 miles a day for 75 days, all on a plant-based diet. The campaign included promo videos, photography, and PR outreach which gained significant organic momentum.
stills
As part of the Plant Powered campaign, we developed a landing page where visitors could learn about plant-based lifestyles, explore profiles of sponsored athletes, and live track Robbie’s run across the United States.
To ensure brand recognition throughout the campaign and across the United States during Robbie’s run, we designed a complete travel kit. This included a custom running kit in collaboration with 2XU and a wrapped van for his team to travel in from coast to coast.
